Expanding Health Care Coverage

Grantee Name

New York Health Plan Association Council

Funding Area

Expanding Health Care Coverage

Publication Date

May 2011

Grant Amount

$109,586 (Actual expenditures of $39,288)

Grant Date:

January 1, 2008 – April 30, 2009


In 2001, New York State created the Healthy NY program, which was designed to offer a basic health insurance product for small businesses (two to 50 employees), sole proprietors, and individuals at an affordable price.

However, Healthy NY has not achieved its potential enrollment and most notably lacks enrollment among sole proprietors. The New York Health Plan Association Council (HPA) sought to increase enrollment in Healthy NY among sole proprietors in Westchester and Otsego Counties by partnering with the Business Council of Westchester and Otsego County Chamber of Commerce to educate brokers about Healthy NY benefits, eligibility requirements, and enrollment process. One-time enrollment incentives of $50, and later $100, proved too limited to encourage many brokers to enroll sole proprietors in Healthy NY. The project aimed to increase enrollment by 500 sole proprietors over a 12-month period, and ultimately enrolled 75.

Outcomes and Lessons Learned

  • Educated brokers on Healthy NY program benefits, premium rates, eligibility criteria, and enrollment processes.
  • Developed and distributed county-specific Healthy NY materials and conducted Chamber of Commerce educational seminars and broker training sessions (three in Westchester County and one in Otsego County).
  • Administered surveys and conducted follow-up conversations with brokers who participated in the training sessions to assess the value of the education and training efforts, and to establish the challenges in sole proprietors accessing Healthy NY.
  • Developed website content for placement on the Business Council of Westchester and Otsego County Chamber of Commerce websites.
  • Provided enrollment incentives to brokers for each sole proprietor enrolled in Healthy NY.
  • Tracked changes in enrollment.

Read the report associated wtih this grant, “An Assesment of New York Health Foundation 2007 Health Insurance Coverage Grants.”