July 8, 2020

On July 8, 2020, NYHealth hosted a webinar on ways that nonprofits and foundations can communicate more effectively during the COVID-19 crisis.

As COVID-19 swept across the United States, it became increasingly challenging for organizations to connect with audiences who were inundated with information about the pandemic. Messages from scientists and public health experts were often confusing and inconsistent, changing as new information emerged about the virus. And in the midst of the pandemic, the nation began reckoning in new ways with deeply entrenched, systemic racism. For nonprofits and foundations, this new landscape surfaced high-level strategic communications issues like how to align messages with organizational values, as well as tactical challenges like how to move an annual conference online.

NYHealth hosted a discussion with Sean Gibbons, CEO of the Communications Network, a community of thousands of professionals using smart communications to improve lives and advance social change. In this webinar, he shared best practices and lessons learned from social sector communications experts about adapting in a rapidly changing environment. He also highlighted the results of a new Communications Network/Atlantic 57 survey of how communications strategies are shifting during the pandemic.

Watch a recording of the webinar here.

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