Expanding Health Care Coverage

Grantee Name

Fractured Atlas Productions, Inc.

Funding Area

Expanding Health Care Coverage

Publication Date

May 2011

Grant Amount


Grant Date:

January 1, 2008 – June 1, 2009


Many U.S. artists’ annual earnings fall in the gap between low and middle incomes, making them ineligible for public health programs and unable to afford coverage in the individual market.

This can prove to be detrimental, as artists are often exposed to above average health and safety risks (e.g., dancers experience knee injuries from poor flooring and painters work in enclosed spaces with dangerous fumes). Fractured Atlas, a major provider of health care for artists in New York State, attempted to increase enrollment in its health insurance offerings through expanded health insurance outreach to five organizational partners in locales throughout New York State. During the period of the award, Fractured Atlas offered health insurance to artists living in New York through HIP and Perfect Health. At the beginning of the grant period, approximately 1,500 artists were insured through Fractured Atlas.

Outcomes and Lessons Learned

  • Co-hosted town-hall style public events in the communities served by partner organizations where artists could ask questions about existing health insurance plans, access enrollment materials, and receive personalized guidance on the enrollment process.
  • Administered an online survey to gather data on artists’ health care needs and affordability.
  • Planned a public awareness campaign to educate artists about the health insurance options available through Fractured Atlas and its project partners. Print materials emphasized the benefits of consistent health care and incorporated insights gained through the online survey. Materials were distributed in galleries, theaters, service organizations, and rehearsal spaces.

Read the report associated with this grant, “An Assessment of New York State Foundation 2007 Health Insurance Coverage Grants.”