Expanding Health Care Coverage

Grantee Name

Plattsburgh-North Country Chamber of Commerce

Funding Area

Expanding Health Care Coverage

Publication Date

July 2011

Grant Amount

$9,943,806

Grant Date:

September 1, 2008 - August 31, 2009

DOWNLOAD FULL REPORT

The Plattsburgh-North Country Chamber of Commerce serves more than 3,200 members with a range of services, including a menu of insurance plans.

With a planning grant from the New York Health Foundation’s “Expanding Coverage Options in the Small Group and Individual Market in New York State” program, the Chamber of Commerce conducted market research to determine the health insurance perceptions, preferences, and needs of Tri-Lakes small businesses in Clinton, Essex, Franklin, and northern Warren Counties in New York State.

This grant was one of five organizations that received a planning grant from the 2008 NYHealth request for proposals (RFP), “Expanding Coverage Options in the Small Group and Individual Market in New York State.” The RFP grew directly out of the Foundation’s desire to generate ideas for expanding health insurance options for small businesses and sole proprietors.

Read an NYHealth special report that contains a summary of findings from this RFP.

Outcomes and Lessons Learned

  • Convened five focus groups to explore topics, such as “Why don’t you have/offer health insurance?” and “What are the advantages and disadvantages of offering health insurance?”
  • Posted an online survey soliciting respondent reactions to six branding concepts designed to interest businesses in securing health insurance.
  • Presented proposed advertisements to three focus groups for reactions.
  • Produced the publication, “UTF Marketing & Business Plan Documents 2009” that presents summaries of activities undertaken during the market research phase.