Center for Court Innovation Communications Support Project
Building Healthy Communities
January 22, 2021
Through its Building Healthy Communities priority area, NYHealth has supported neighborhood-level approaches to improve access to healthy, affordable food and to activate spaces to encourage more physical activity.
To sustain the progress that has been made in these communities, it is important that neighborhood grantees have the tools and capacity they need to maintain and expand their initiatives and goals. Grantees have expressed a particular need for support in advocating for local policy change and solutions and effectively communicating their wins, goals, needs, and value. Strengthening these efforts will help ensure the long-term sustainability of the achievements and place-based work in each neighborhood. In 2021, NYHealth awarded 41 Prospects a grant to support the Center for Court Innovation in its work to improve the health and safety of the Near Westside neighborhood of Syracuse.
Under this grant, 41 Prospects coordinated with the Center on strategic marketing and communication campaigns to strengthen its policy advocacy efforts related to public safety and criminal justice system reform. In the Near Westside, the Center focused on promoting healthy relationships, improving the health and safety of the community, and elevating the public’s perception of the neighborhood. 41 Prospects helped the Center undertake a strategic planning process to prioritize communications goals, identify obstacles, and make action plans that align with the most important organizational initiatives for policy change. 41 Prospects organized and coordinated all the steps necessary to execute these campaigns, including strategies for increasing community involvement and attracting fundraising support. It helped the Center on building a system to evaluate grant opportunities, streamlining the application process, and positioning the organization for future growth.