Sponsoring Health Affairs: Theme Issues on Diabetes and Insurance Exchanges
Expanding Health Care Coverage
July 28, 2011
Outside New York State
With support from foundations, Project HOPE’s health policy and research journal, Health Affairs, regularly publishes special thematic issues that address major topics in health care policy and practice.
In July 2011, the New York Health Foundation awarded $150,000 to Project HOPE for Health Affairs to publish two thematic issues addressing two different priority areas of the Foundation—one issue focused on diabetes and the other issue on health care coverage expansion.
Health Affairs used extensive dissemination tactics to promote this thematic issue of diabetes, including: 1) Sending the print issue to the journal’s subscribers; 2) Posting the issue on the Health Affairs website; 3) Featuring the articles in posts on the Health Affairs blog; 4) Highlighting the issue on the Health Affairs Facebook page; and 5) Announcing the articles on Twitter to followers, many of whom are reporters, and policy and opinion leaders.